Maria Nila
’Connected To Color’ Launch Campaign

‘Connected to Color’ marked the launch of Maria Nila’s professional hair color range, expanding the brand into a new segment. My role was to lead the Art Direction, from idea to execution. The tagline 'Connected to Color' carried multiple meanings—not only highlighting the launch of professional color but also reflecting the brand’s signature colorful design and its full range of products designed to maintain hair color. The campaign generated strong engagement, boosted sales, and attracted new clients while receiving great feedback from the community.

Art Direction - Stina Andréasson Derner
Photography & DoP - Rami Hana
Talent - Elsa Hosk / IMG Models
Talents - Amani & Hana / The Wonders
Styling: Hanna MW & Evelina Kotakidou
Hair: Tony Lundström & Yasmine Sahar
Make Up: Ignacio Alonso & Daniella Ericson
Production: Hedda Ejelöv
Set design: Angelica Nyman & Adam Vestberg
Digi: Christopher Nusca
Gaffer: Mattias Sätterström & Malva Hellman