Maria Nila
’Scalp Treatments’ Launch Campaign

Launch campaign for two scalp care products, introducing a new segment to the brand. As an Art Director, I developed the concept and led the creative execution, using ASMR-inspired storytelling to make scalp care feel luxurious and essential, emphasizing that great hair starts with a healthy scalp. The campaign ran across print, digital, and social, driving awareness and engagement.

Art Direction - Stina Andréasson Derner
Photography & DoP - Rami Hana
Talent: Agnes Å / MIKAs
Talent - Sophie Alice / Modellink
Styling: Hanna MW & Evelina Kotakidou
Hair: Sainabou Chune
Make Up: Heidi Garcia Andersson
Gaffer: Mattias Sätterström & Malva Hellman